Word Tracker Keyword Reports - August 31, 2005

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Word Tracker Keyword Reports - August 16, 2005

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Word Tracker Keyword Reports for August 12, 2005

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Current Top 30 Keywords on Wordtracker

Top search terms as reported by Wordtracker for today, 10-08-2005.

"This table shows the top 30 search terms for various metacrawlers over the past 48 hours. This information is updated daily.

Please note that we have removed all sexually explicit terms so as not to cause offense. These are of course available in the full version."

Rank Keyword Searches per day
1 jessica simpson 3660
2 peter jennings 3268
3 playstation 2 cheats 3006
4 paris hilton 2822
5 yahoo 2633
6 ebay 2547
7 google 2537
8 tattoos 2372
9 music lyrics 2310
10 dukes of hazzard 2139
11 mapquest 1937
12 funny jokes 1901
13 jenna jameson 1857
14 kelly blue book 1809
15 games 1792
16 sedu hair styles 1745
17 girls 1714
18 dana reeve 1688
19 carmen electra 1644
20 pamela anderson 1624
21 yahoo.com 1459
22 britney spears 1393
23 anime 1315
24 games cheat 1253
25 hilary duff 1251
26 googletestad 1169
27 dictionary 1145
28 dogs 1123
29 hotmail 1062
30 dog breeds 1036

Word Tracker Tutorial - Exploring Beyond Keywords

Browsing Wordtracker I found some very interesting articles presenting studies on how to improve your Wordtracker experience. One of them explains the difference between keyword research and behavioral research:

"The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used."

I would suggest visiting the Wordtracker Academy and reading the entire article - it's interesting and you will find lots of other resources in there too. Well in case there are lazy readers (not like me :) ) I quoted its content below:

Exploring Beyond Keywords Into Behavioral Research

by John Alexander

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.

It's much wiser, to first try and discover what keyword phrases people are searching for on the major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let's call it researching the "behavior" of your target audience.

The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Give this some careful thought. What could possibly be more important than getting inside the head of your target audience and discovering what they really want? Actually nothing! Once we understand exactly what someone is looking for, we can give them exactly what they want. Think behavior Every day, people around the world use the Internet as a tool for a vast array of purposes. A study of behaviors can carry you much deeper into understanding the desires of your target audience and ultimately, an understanding of what kind of useful content to provide for them.

While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior on the major search engines.

Why make all this fuss about behavior trends anyway? What creates behavioral trends? Think about it this way. If you can discover how a certain target audience is using the Internet, then chances are the rest of your target audience may be doing exactly the same thing. This is not only helpful with respect to the ideal keyword phrase selection but also may be helpful to your writing style. How you communicate to a grandmother will have a completely different spin than how you communicate with a sports enthusiast looking for sports scores or a photographer searching for a place to review several different lenses.

If you happened to learn that a grandmother is shopping online to buy a gift for her daughter&rsquos newborn baby, then what are the chances of there being many other grandmothers doing the same thing. If enough grandmothers are doing this in real life every day, it creates a trend. So let&rsquos get down to talking about behaviors then. Some people have already realized that online consumers are searching for price comparisons online. Wouldn't it be useful to know exactly what prices or what products people are comparing? How easily you could you take advantage of this information by creating ideal content within a retail site, that compares exactly these things that people are searching for and want to know! Not only that, but suppose you could research those exact products and determine fairly quickly where the biggest "window of opportunity" would be for you?

One of the most powerful and useful tools for researching human behavior is Wordtracker.com. As an official member of Wordtracker's question and answer support team, I help answer peoples questions about keyword research every day. The questions I answer are mostly things that customers are curious about, but often the answer to their question does not allow me the time to explain about some of the special advantages of Wordtracker. This is why I wrote an e-book called Wordtracker Magic, to help people understand some simple, easy alternatives to performing keyword research and behavioral research. Many people miss the behavioral trends simply because they are thinking too narrowly about "keywords" which may already be pre-programmed into their minds. Remember, if there is enough common interest in any topic, so that a similar search behavior is occurring then it will often leave an identifiable trend behind in Wordtracker's database. Every time you can discover those trends, it's like pure gold!

John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magicand co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com answering keyword related questions.

WordTracker Keyword Research Guide

WordTracker just released an excellent 75 page pdf keyword research guide available as a FREE download (no registration or payment required). Here is their statement on this report:

Keyword Research Guide
Want to get the most from Wordtracker? Let the experts show you how.
Have you ever wondered how experts use Wordtracker to keep their clients top of the search engine results pages? What can you learn from their methods? How can you apply their strategies to your own website to get outstanding results?

Well, now you can find out by downloading our free Keyword Research Guide.

We created a fictional company, Virginia Veg and asked experts to provide real answers to the problems facing CEO, Susan Webster. The result is an e-book packed with insight, tips and techniques on keyword research that you can apply easily to your own website. Contributions include:

Bryan Eisenberg - how to convert more traffic using Wordtracker
B. L. Ochman - how to understand your customer's real motivations
Kevin Lee - combine thousands of phrases for an effective PPC campaign
Stephen Mahaney - use Wordtracker to find the size of the market
Ken McGaffin - find the most important sites in your marketplace
John Alexander - find inspiration in Wordtracker's top 1000 words report
Neil Davidson - how an Ad Agency uses keyword research to position a client
Robin Good - use Wordtracker to identify niche opportunities
Nick Usborne - how to incorporate keywords into your content and copy

The PDF is completely free of charge!

The report is very thorough and I highly recommend reading it. A peak at its content:

Introduction from Andy and Mike Mindel, Creators of Wordtracker

Wordtracker is an ideal tool not just for search engine optimization but for understanding customer behavior, conducting market research, generating new product ideas, writing copy and planning advertising and promotional campaigns for all types of online businesses.

This e-book gives you insights into what makes such work possible and will help you apply the thinking to your own website marketing strategy. We created a story around Virginia Veg, a fictional vegetable processing company that wants to sell vegetarian dog food online, and asked experts to tell us how they would use Wordtracker to offer advice to Susan Webster, the CEO of our fictional company.

The result is more than a practical manual: It is a unique insight into the thinking that allows marketing experts to get top results. The challenges that Susan must face are the challenges that business owners and consultants must face every day. The secret to getting the most out of Wordtracker lies in planning your keyword research strategy, harnessing the full power of the advanced features, and using the resulting keywords in more creative ways.

Our e-book will show you how it’s done. We’re extremely grateful to all the professional marketers who took the time to share their expertise and put their thoughts on paper. We’re also grateful to Ken McGaffin, who developed the case study and compiled this e-book.

We predict that after reading this fictional case study you will be eager to get to work using Wordtracker to answer your real-life marketing questions.

Enjoy, Andy Mindel and Mike Mindel

P.S. The expression, “a pup’s chance” is Irish in origin as far as we know. It means no chance at all.

Just visit their website and learn more about this: WordTracker Keyword Research Guide

Word Tracker Keyword Reports for August 04, 2005

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